Storytelling as the Best Promo for Releasing a Book?

Whatever you think about the title of this blog post, you’re sure to be able to apply storytelling magic to your own promotion. This brief tale came to me in a newsletter from Dr. Randy Overbeck along with an amazing plan for coaxing his super-fan base to help him promote more. If you can already see how his marketing skills might be adapted to your own needs as a writer...stay tuned. Sign up to receive this blog on the home page...I’m pretty sure I can con/coax/nudge/nag him into sharing that plan with you, too--especially if I tell him how good the subscribers to this blog are about helping other writers! Ahem.  Here is what he is sharing that every author will love.  Later, you might get the blow-by-blow book release plan from him!  Gotta ask: So, Why Do You Keep Writing Even if You Aren’t Getting Rich at It?

Title: Why Do You Do This?

Contributing Author: Dr. Randy Overbeck

Recently, I met a friend and former colleague for lunch. We hadn’t seen each other in a while, so first we got caught up on our families’ doings. Then she segued, “So, you’re an author. How many books have you published now?”

            “So far, five and the publisher will release my sixth novel this July,” I said.

            She took a sip of her margarita. “Didn’t I read your books have won some awards…like Mystery of the Year?”

            In between drinks of my own sangria, I grinned. “Twelve different awards and counting.”

            “Nice. Have you made much money from your books?” She sounded genuinely curious.

            I shrugged. “Let me put it this way. If I had mouths to feed, we’d all go hungry.”

            Her red lipstick left a small smudge on the rim of the glass and she stared over the top of the tumbler. “Then, why do you do it?” Before I could answer, she added, “I heard it’s a lot of work. I’d guess thousands of hours just for the writing. Not counting all the promotion you do. I see all your posts. If you don’t make very much money, why do you do it?”

            That is the real question, I thought. 

Five—now six—books in, and realizing what it takes to put together a single title, get it out there and work to get it noticed, why do I keep doing it? Especially if the financial payoff is so limited.

            My answer to the friend was simple. “I really love the whole thing, inventing the story, the writing, interacting with readers. And I’m pretty good at it, from what my readers tell me. Besides, it keeps me out of trouble.”

            While that was true enough, later I realized it wasn’t nearly complete. Oh, I love writing a great story and enjoy crafting a puzzling whodunit for my readers, blending in a little humor and a nice dose of romance. (My previous title, Cruel Lessons won “Mystery of the Year” in ’23.) I also revel in using my storytelling to take readers to resort places they’ve never heard of, much less visited. Places like Cape May, New Jersey or, for my newest mystery, Saugatuck, Michigan.

            But something else drives me even more. At a writing conference a few years ago, I attended a session offered by the successful mystery writer, S. J. Rosan and something she shared stuck with me.

 “Non-fiction is about reality; fiction is about the truth, or at least should be.” 

As a writer, I’ve taken these words to heart.

            When I pen a new novel, I’ve given it considerable thought and chosen the “truths” captured in my writing with care. For all six novels, I selected teachers as my protagonists because real life teachers have always been my heroes. DeeDee (from Leave No Child Behind), Darrell (from the Haunted Shores Mysteries) and Ken and Stacy (from Cruel Lessons) are all fictional compilations of actual great teachers I’ve witnessed educating and empowering kids. The truth is teachers are real—though often unrecognized—heroes in life and now, heralded on the pages of my books. 

            Also, for each novel, besides an award-winning story, I’ve tied the murder mystery to another important truth, a social truth. Truths like the harshness of racial injustice in Blood on the Chesapeake, the ugly reality of human trafficking in Crimson at Cape May and the lethal dangers of drug experimentation in Cruel Lessons. In my stories, my protagonists stumble upon these social “truths,” which only makes the reality all the more chilling. Did blacks really get lynched on the Eastern Shore? Do five American teens get sucked into human trafficking every day? 

            For my newest novel, Red Shadows at Saugatuck, I chose to align my whodunit with another ugly truth: Native females, women and girls, disappear at a rate of ten times that of white females. Did you know that? When I did the research on MMIW (Missing and Murdered Indigenous Women), I was astounded at the horrendous discrimination, abuse, rape and murder indigenous women suffer in this country. The more I did this research, the more I was convinced this was fertile ground for a compelling narrative. I could write a great murder mystery with this ugly reality at its center.

            However, Red Shadows at Saugatuck is also a story about family and parents and children. In this fourth entry of the Haunted Shores Mysteries, Darrell and Erin, married now seven years, have a precocious five-year-old son, Leo. He is like other five-year-olds in most ways, except he is a sensitive like his father. Leo can see ghosts. This gave me the chance to explore truths about parenting  and family love, both for the Henshaws and, in a parallel narrative, for the family of the missing Native teen. 

            I think Red Shadows at Saugatuck is the best work I’ve ever done. 

One early reviewer called the novel “thoughtful, deeply human and low-key terrifying.” (Literary Titan) A second reviewer wrote, “Slow-burning, socially relevant, and strangely beautiful in its grief; haunting in every sense of the word.” (litandcoffee) Another critic wrote, “Red Shadows at Saugatuck is one of the finest books ever written…it stole my soul and took my breath away.” (N N Light Bookheaven) 

Yes, that is what the reviewer wrote. I could hardly believe it, myself. 

            The new novel is available for order now, wherever you get your reads. Or just click this link. https://books2read.com/u/bxD1nq. 

MORE ABOUT TODAY’S CONTRIBUTOR:

Dr. Randy Overbeck is an award-winning educator, author, speaker and podcaster. As an educator, he served children for more than three decades and has mined that experience to create captivating fiction, authoring two series, the bestselling series, “The Haunted Shores Mysteries,” and the award-winning series, “Lessons in Peril.” His novels have won critical acclaim and garnered national awards including Mystery of the Year (ReaderViews) Best Book Award(Chanticleer Books and Reviews) and the Gold Award (Literary Titan) and amassed hundreds of 5-star reviews on Amazon and Goodreads. Dr. Overbeck also hosts the popular podcast, “Great Stories about Great Storytellers,” which reveals the unusual and sometimes strange backstories of famous authors, directors and poets and can be heard wherever listeners get their podcasts. He is a speaker in considerable demand, sharing his popular presentations about ghosts and the world of book publishing with hundreds of audiences all over the U.S. 

As a member of the Mystery Writers of America, Dr. Overbeck is an active member of the literary community, contributing to a writers’ critique group, serving as a mentor to emerging writers and participating in writing conferences such as Killer Nashville and the Midwest Writers Workshop.

When he’s not researching, writing, speaking or podcasting, Randy enjoys traveling with his wife Cathy and visiting both his far-flung family and the scenic locations around this country, often in search of inspiration for his next great story.

 

More info about his novels, programs and podcast can be found at his website www.authorrandyoverbeck.com

randyoverbeck@authorrandyoverbeck.com

 

SOCIAL MEDIA CONTACTS

Facebook: https://www.facebook.com/authorrandyoverbeck

Twitter: https://twitter.com/OverbeckRandy/media

Instagram: https://www.instagram.com/authorrandyoverbeck/

BookBub: https://www.bookbub.com/authors/randy-overbeck

Amazon: https://www.amazon.com/Randy-Overbeck/e/B07QQHW7DM

Goodreads: https://www.goodreads.com/author/show/4825632.Randy_Overbeck

AND HERE IS A BONUS...

...to give you an idea of why one of my (Carolyn’s) favorite topic in her coming book is heavy on the value of blurbs.  Randy just included this lovely lift just in case I needed it. Needed no. But couldn’t resist! 

• “One of the finest books ever written! A paranormal mystery that stole my soul and took my breath away.” 5++Stars—N.N. Light Book Heaven

• “Complex and Captivating…mesmerized from the first page to the very last one.” 5 Stars—ReadersFavorite.com 

• “Overbeck is a dominant storyteller. A must read book and series.”—Still Moments Magazine

• “A gripping tale of finding justice for a missing Native American teen…Overbeck kept me turning pages well into the night.”—John DeDakis, author of Fake and Senior CNN Editor for “The Situation Room with Wolf Blitzer.
• “Thoughtful, deeply human, and low key terrifying. I recommend it readers who like their readers to feel something, not just guess whodunnit.” 5 Stars and Gold Award Winner—Literary Titan
• ·       “An exciting adventure bristling with suspense…a page turner until the very end.”—ReaderViews.com

MORE ABOUT THE BLOGGER

 Carolyn Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning #HowToDoItFrugally Series (https://www.amazon.com/dp/B0BTXQL27T/ ) of books for writers including "The Frugal Book Promoter" (https://bit.ly/FrugalBookPromoIII), and "The Frugal Editor" both offered in their third editions by Modern History Press. Others in that series are "How to Get Great Book Reviews Frugally and Ethically," and two booklets, both in their second editions also from Modern History Press. The booklets, "Great Little Last Minute Editing Tips for Writers" (https://bit.ly/LastMinuteEditsII) and "Great First Impression Book Proposals" (https://bit.ly/BookProposalsII) are career boosters in mini doses and both make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. "The Frugal Editor "(https://tinyurl.com/TheFrugalEditor), was recently released in its third edition. It is the winningest book in this series for writers. 

 Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them understand what is needed to convince retailers to host their workshops, presentations, and signings. It is "A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques" (https://bit.ly/RetailersGuide). 

In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at https://TheNewBookReview.blogspot.com. She also blogs all things editing--grammar, formatting and more--at "The Frugal, Smart, and Tuned-In Editor" (https://TheFrugalEditor.blogspot.com). Learn more and follow it to get news on her new releases directly from Amazon at https://bit.ly/CarolynsAmznProfile.