Friday, March 18, 2016

Valerie Allen Gives You Most Inexpensive Promotion in your Marketing Campaign

Business Cards
Valerie Allen

A “must have” for every professional author is a business card with contact information. No one should ever wonder who you are or how to get in touch with you! The objective is to provide information about you and your books, yet keep your business card uncluttered. Have a mix of text and graphics, but remember white space is a good thing.

Minimal information on your business card includes:
1.  Your name
2. Book title
3. Email address
4. Web page

Additionally, you may include the ISBN, a post office box, or FAX number for direct book sales. To avoid unexpected company, do not use your physical address on your business card.

     The reverse side of your business card can be used for     marketing and other information. Suggestions include:
1. Your photo
2. Book covers
3. Your 25 word pitch
4. A tag line from your book
5. List of your other books
6. Social media links, ie, Facebook, Linked In, Twitter
7. Code number for a discount if ordering directly from you

A low-budget idea is to rubber stamp a small picture that coincides with your book or your name on your card. Craft shops have hundreds of unique stamps with letters, numbers, symbols, plants, animals, smiley faces, etc.

Business cards will likely be the least expensive item in your marketing plan, but the most versatile. Keep them in your car, wallet, purse, briefcase, home, and office. Use several of them as bookmarks in each of your books.

Begin to collect business cards for creative ideas, author networking, building resources, and collecting email addresses.

Valerie Allen is an author, playwright, and speaker. She has published fiction, non-fiction, short stories, plays, and children's books. Her popular book, used at writer conferences is, 'Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing Challenged 2nd Ed.' She also sponsors two book fairs each year in her home state of Florida. Valerie can be reached at:   and

 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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