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Named to "Writer's Digest 101 Best Websites," this #SharingwithWriters blog is a way to connect with my readers and fellow writers, a way to give the teaching genes that populate my DNA free rein. Please feel free to add to the conversation using the very tiny "comment" link. For those interested in editing and grammar, go to http://thefrugaleditor.blogspot.com.

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Sunday, February 07, 2016

Guest Post: Book Marketing Made Simple

I'd like you to meet my guest today. She is Valerie Allen, director of a couple of book fairs in Florida and an author in her own right. She is also as convinced as I am that all authors--no matter how they are published--flourish when the author herself is involved.  Enjoy! And contact her (e-mail below), for information on frugal marketing opportunities at her author events.

Monitor Your Marketing

Marketing made simple: You must tell to sell! Marketing is the business that ultimately leads to sales. There are six steps within the marketing process, some overlapping. Marketing is not one discreet step; it is an unending accumulation of many tasks over time.

1.  Promotion:  is used to encourage sales
Media Kit; may include items or gimmicks, free or at cost, used to sell your book or product
Gift of your book or related item; a free handout on your web page
Useful items people will keep and use and tell others about
Your byline at the end of a published article; book reviews online
Your email and web page contact information on all your materials
Endorsements/testimonials – try for a celebrity

2.  Publicity: a FREE process to attract public attention
 It is perpetual; perseverance is the key to success; frequency is critical
Use your book cover in as many places as possible
Find free online venues to post your books
Use newspapers to celebrate a book release, an award, a presentation

3.  Advertising:  is a PAID notice of the availability of a product or service
Used to reach the specific audience most likely to purchase your book
 Choose what is affordable
Offer infomercials and factoids disguised as articles in newspapers/magazines

4.  Branding:  creates the perception of you and your book in the mind of your target audience
It is the long-term cumulative result of all your efforts to create your image in the public eye
Your 25 words, your tag line, your pitch; dress the part when in public
One design format and color combination for your hard copy and online materials

5.  Platform: similar to a resume; builds your credibility for you and your book
Consider yourself an expert on the topic of your book; write articles in your area of expertise
Transfer skills/knowledge from your day job/career/education/experiences
Connect and associate with those in your area of expertise to gain recognition
Your personal and/or professional beliefs and worldview when you speak and/or write

6. Public Relations: connect with others and the media to help get FREE publicity
Makes others feel cared about, accepted, important, and noticed
Write and respond to emails/writers’ blogs/tweets/facebook/Google+/online newsletters/ etc.
Join and participate in writers’ groups or groups related to your genre/topic
Write letters/emails as follow up on media topics related to your book
Connect with friends/family/neighbors/coworkers as a writer
 Make a presentation; give a library talk; participate in school career days
Have a book party – each person donates a child’s book to be donated to an agency for children

Valerie Allen, psychologist, author, playwright, and speaker, writes fiction, non-fiction, short stories, and children's books. Her most popular book for authors is, “Write, Publish, Sell!” 2nd Ed. Valerie can be reached at VAllenWriter@cs.com or ValerieAllenWriter.com


 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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