Article/Essay Route for Marketing
HowToDoItFrugally Series of books for writers
She carefully slanted the article to related topics that are in the news right now. Think: Aging population. The fear of Alzheimer’s. Dementia. These are topics news outlets from CNN to the Wall Street Journal are covering these days.
Her humorous voice immediately captures readers who then want to know more about her expertise and about her personally. Thus, a huge percentage of readers probably do what I did—that is they read through to that little bio/credit line to get that information. (It didn’t include a link, but that is probably because a URL or link goes against the LA Times’s stylebook.)
Marx can repeat this particular marketing approach to every paper in the nation. I mean, she has a whole book of chapters and subheads to choose from so she could accommodate papers that require an exclusive.
And Marx probably got paid and paid pretty well. That money could be put toward a great marketing budget for her book.
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including the first edition of The Frugal Book Promoter. The Frugal Editor, now in its second edition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award.