Friday, October 14, 2011

Amazon Rectifies Big PR/Marketing Booboo!

Amazon is finally getting their marketing right. Read that word "marketing" as  “public image” as well as “sales.” They're partnering with California rather than fighting them. This kind of partnership is best for retailing in general (and yes, selling books--whether through online bookstores, bricks-and-mortar bookstores, or through the author themselves--is retailing!).

This new tack, of course, is best for Amazon. I don’t know why they keep getting their public relations wrong. By partnering, they get to bring thousands of jobs to California (along with lots of positive publicity in California as the process develops!) and increase their distribution centers in a huge economy. New distribution centers means more sales of merchandise (like food) that must be delivered immediately. Readers won’t mind that faster service, either.

However, I hurry to complain. After cutting off the affiliate program I had with them for this and my other blogs, they've been in no hurry to turn it back on. Thus, you're still seeing no Amazon widgets of book covers and other merchandise on my blogs.  I do hope that changes soon!

~ Inspired by news in the business section of the LA Times  


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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