Thursday, July 14, 2011

KFC Slam Dunks an Old Marketing Technique Writers Can Use

 Holy moly. Talk about a smart marketing move!
In The Frugal Book Promoter (www.budurl.com/FrugalBkPromo), I advocated watching current events and hooking them to anything in one’s book that might relate to one of them. Kentucky Fried Chicken just showed us how to do that! Big time!

They paid attention to one of Wade Dwyane’s tweets asking if anyone was hiring after the NBA lockout. Dwyane used to work for KFC, so they offered him his old job back. If he’d lead a team filling KFC buckets fast (instead of NBA baskets), they’d donate $250,000 to charity. Geesh! That is cheap advertising when they figure how much publicity they’ll get with this master stroke of publicity-getting! Here is the link to read more: http://aol.sportingnews.com/nba/story/2011-07-11/kfc-offers-dwyane-wade-a-job-during-lockout?icid=main%7Chtmlws-main-n%7Cdl10%7Csec1_lnk3%7C218968 .
So you don’t have $250,000 to do something similar? You don’t need to. You just need to keep your marketing bonnet on so that when the opportunity arises, you will be there. Maybe it will cost you $5. Maybe it will be free. But when it comes, you don’t want to miss it!

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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