Thursday, June 23, 2011

On How Books Can Still Change Lives and Marketing

I have a very special friend who also happens to be the designer of some of my book covers (see www.budurl.com/Blogging4Retailers). Or just see the cover in the widget on the left.  He (Chaz DeSimone) says, "I am a great designer but a lousy businessman."  I might add, he is also a great marketer--when he gets around to doing it.

Anyway, he was recently evicted. While he was in the depths of depression he read a book that changed his life by Marriott of Marriott Hotel fame. (Isn't it nice to know a book can do that!)  As he came out of his funk, he got busy with the blog I'd been nagging him to start. And this is the result. His first blog post. It's about this life-changing book! And it has the subtext that, yes! Marketing makes a difference.

http://chazdesimone.wordpress.com/2011/06/21/eviction-to-elation/  I hope many go there to learn from his mistakes--and his successes!

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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