Tuesday, March 29, 2011

Q&A a la Ann Landers: That "Selling Books" Thing Again

As you know, I often answer authors' questions in this blog. Here is a recent one:


Q&A: Linden wanted to know if I sell very many books from my Authors Den site (http://authorsden.com/carolynhowardjohnson  ).


Linden, I don't use Authors Den to sell books. In fact, I (almost) don't do anything to sell books. It's my theory that if we get exposure for our books and ourselves, the books sell themselves. 'Course, we have to have a great book! (-: AD has a huge number of benefits. I use it mostly to distribute my newsletter, as a backup for my regular Web site (www.howtodoitfrugally.com), for networking, and, yep, for exposure! (-: Besides, you'll hear me say over and over again, when a book sells, it's really hard to know exactly what "sold" it. Usually it isn't one site or one promotion. Usually it's a combination of things the reader has seen or heard that finally gets them interested enough to buy a book. I hope you'll read my The Frugal Book Promoter for lots of basic concepts on public relations, getting publcity and marketing in general.


Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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