Friday, February 18, 2011

Amazon Kindle Lets Book Buyers Lend Books!

Based on past experience, I can hear some of my  blog subscribers and visitors virtually groaning about Amazon letting people lend out the Kindle books they have purchased. Many will see this as a way to sidestep an author's chance to collect more royalties!

Stop it! Right now!  Yes, I'm stamping my not-so-little foot!

This is a program designed to help you sell more books, not fewer! Amazon is letting your readers recommend your book—easily! By keeping the loan period short, Amazon has actually rigged the program for authors so that many who get a book loaned to them will go back and buy it for themselves . I mean, Kindle editions aren’t expensive, right? So rather than miss out, why not have one's own copy!  And we all know that word-of-mouth sells books. Now, if a reader of your Kindle edition lends your book, you’ll have two mouths out there working for you.
If you want to read the announcement directly from Amazon and get the link to Amazon’s FAQs on this program go to

And, if you want to know more about marketing books read  The Frugal Book Promoter: How To Do What Your Publisher Won't  and maybe 1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) from John Kremer. One book on promoting your baby is never enough!

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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