Saturday, January 08, 2011

Look OUtside the Box for Book Promotion: Look to Paul Bruno (-:

Writers are always looking for every avenue to promote their work. While the traditional outlets of television, traditional radio, book tours, newspapers, et. al. still have their place, many authors overlook the new world of internet radio to get the word out about their work(s). These shows are always looking for quality guests so why not be one of them!
There are innumerable Internet radio stations and podcasts sites with blogtalkradio being one of the leading sites. While detailing all the opportunities out there would be beyond the scope of a brief blog post I can provide an example to illustrate how to find a show to highlight your work.

Using a powerful search engine search on key words related to your work. For example searching on career Internet radio brings back a career related site titled Visiting the site one finds a number of shows related to the world of work and careers. Researching the listed shows, the Career Czar® ( ) appears to be a good show that covers almost any topic from the world of work. Visiting that site there is a button to contact the host. Just click on the button, submit a short e-mail and you may have just found a quality outlet to discuss your work and reaching an audience that the traditional outlets may pass by. In fact, you may want to listen to a broadcast I did with Career Czar Paul Bruno and managed to combine my two major careers--as a consultant for authors and as a speak and author of how-to books for the retail industry-- It's at www.alltalkradio./careerczar/career121710.mp3 and it's free.

Internet radio is growing so don’t ignore this media in your efforts to promote your work.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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