Friday, April 16, 2010

Outsourcing: One Way to Beat Time at It's Game

I am writing a book on tweeting and integrating social networking for retailers and have begun to realize how time consuming the job of online promotion can become for them and for my fellow authors. I asked my friend Teresa Morrow to talk about one way to alleviate the pressure of these new but essential calls on our time. Here is what she has to say:

Guest post by Teresa Morrow

In the last couple of years, entrepreneurs have read and been told the great benefits of outsourcing various business tasks. Writers and authors are no different in the arena of looking for people to outsource some of the workload to help with the marketing, promoting and selling of their books. Still some authors and writers are hesitant to take the step to outsource some of these time taxing activities.

Below are five reasons writers and authors should consider hiring an online book promoter:

1) Increase Productivity. When you allow yourself time to focus on those activities that are your passions, your productivity increases. When you are doing everything yourself, not only does your productivity in the creative areas of your life decrease (your writing), it can affect other areas as well such as lack of sleep and caring for yourself.

2) Focus on Strengths. You are a writer. You have a passion for words. Online Book Promotion may not be one of your strengths and that is okay. It is best to focus on your strengths and let those shine. This will give you allow your online book promoter time to concentrate on their strength, which will benefit you in the long run.

3) New possibilities. With a online book promoter on your side, you are able to have at your disposal an expert who has connections, resources and tools you may not have access to by yourself.

4) Branding Boost. By increasing your exposure to new organizations, communities and people, you can also give a huge boost to the branding of you and your book.

5) Save Time. As you may have heard before, time is money. By having someone else manage your online promotion for your book, you free your time to pursue more possiblibilities like joint ventures and partnerships to increase your business and exposure.

6) New Resources. A professional online marketer will have contacts and resources that an author doesn't have. By pooling resources, your online exposure may easily double.

So to you authors and writers whom are overwhelmed because you want more people to know about your book, remember the reasons above and e-mail an online book promoter today to ease your stress level.


Teresa Morrow, owner of Key Business Partners, LLC eliminates the stress of online book promotion for authors and writers by managing the non-stop pace of the internet marketplace to get your book noticed through various outlets such as virtual book tours, internet radio show interviews, and social media marketing. Learn more about Teresa Morrow and Key Business Partners by visiting

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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