QUESTION from a COACHING CLIENT:
My friend Tracy, a writer on the West Coast, offered to drop off my media kit at bookstores in the Berkeley area this month. This is too far away for me to travel for readings; not a cost-effective way to sell books, unless they pay my expenses (dream on!). What should I ask for in my cover letter? For the store to order the book for their shelves? Anything else?
Example: an article or an excerpt? You might also tell them that you have small 12 x 14 posters for them to post in their windows or on their doors, which you would be happy to send them at no charge.
And for this kind of long-distance promotion, maybe you should think about providing some of the things that you would provide if you were in attendance. Like fliers.
ABOUT YOUR SHARINGWITHWRITERS BLOGGER
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .