Tuesday, September 13, 2016

My Favorite $5 Promotion!


I generally advise against spending hard-earned royalty money on displaying books at book fairs unless the author can be there to schmooze with readers and use some of the other benefits that book fairs offer, but I trust the fairs directed by Valerie Allen. She and her staff even send photographs of the display of your book after the fair is over!  Valerie has another one coming and I encourage you to pop for that $5 (plus the cost of sign and handouts, business cards, or bookmarks--and the display book!) Here is the information on it.  If you decide to do it, please tell her I sent you!

Valerie Allen, of AuthorsForAuthors.com says, "Authors can have their book(s) on display for two days at the Meet the Authors' Book Fair November 19 & 20, 2016 in Melbourne, FL. For a frugal fee of $5.00 (per book,) your book(s) will be displayed face-out for attendees to peruse and they can pick up your business cards. Your book and materials will be returned if you enclose a SASE. If not, your book will get another promo as a door prize or gift basket at other author/book events.

"The Meet the Authors' Book Fair is held annually in conjunction with the ArtWorks Festival in the Eau Gallie Civic Auditorium. The streets are blocked off to traffic and thousands come to enjoy the book fair, judged art exhibits, sidewalk art, food trucks, and outdoor music and theater productions for two days. It is quite an event!

"Please join our many Florida authors, as well as those from AR, AZ, CA, IN, OH, PA, and VA who have previously taken advantage of this marketing opportunity. 

For more information go to AuthorsForAuthors.com. Please complete the registration form or contact Valerie at VAllenWriter@gmail.com.

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 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .

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