Here is a mini excerpt from the second edition of The Frugal Book Promoter—just in case you’ve forgotten how handy using a media announcement can be! If it’s been a while since you reviewed a good format for the usual size media (press) release, maybe it’s time you cracked up your old copy of The Frugal Book Promoter (-:. It gives you everything you need--even step-by-step formatting!
- The term “Media Announcement” as a header.
- Contact information.
- A captivating headline.
- A pithy lead.
- Follow up with the place, time, date, and a resource for gleaning more information.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .