A new author laments that she got scammed by a well-known publisher associated with big five traditional publish so she assumed she could trust them and assumed she would be getting the same kind of service/publishing as if she published traditionally with the big name. She cries out “Do authors really need publishers like this?”
No we don't need publishers "like" the ones you listed. But we still need SOME partner publishers or POD publishers. They are sometimes called vanity publishers, a term I avoid because discrimination in the past has tarnished its name. There is nothing wrong with a little vanity.
2.the author's pocketbook
3.the author's personality (willingness to market, ability to market)
4.the author's time limitations
4.the GENRE/TITLE being published.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .