- Don't interrupt the story (the arc or thread) with an "unrelated product message." I'd extend that and say at its best it should never feel like an interruption at all.
- A product or its logo might work best if it doesn't appear until half way through the video. If you should decide to use an actual ad, put it at the end of the video (or end of a book) because if a person has hung in long enough to see that final frame, they probably will be more open to a product than if it's flashed up front where it might discourage a person from watching at all.
- Try a title card. Entrepreneurs McLaughlin and Link Neal use product placement well into their cat video and then a brand name "title card" at the end. I'm thinking even the title card could add something more than just an ad. Perhaps it could look like a cross-stitched "Kitty Snoozing" sign hanging from a doorknob. It could be designed with Friskies colors, a logo, and little kitty-food-can tassels hanging from the corners. The question now is, what would the title card on your video look like—beyond just your bookcover image and a Web site address.
- Perceived Benefit
- A Promotion Partner so you can share both real expenses and the time it takes to promote it.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor .