- Write a book you know has huge potential for sales. This is a great idea, but it's hard to time a book just right to match the next big trend. I also believe in following one's passion. If you don't have the passion, forget number one.
- Figure out a marketing campaign that will make your book—and your career—the best it can be. Not to compete with Colbert's. We have to be realistic. But one that sparkles, that lets people know how they will benefit from what you have written. If someone else (like Hatchette!) will be doing it for you, learn how you can best partner with them so that you can learn as much as you can to apply to the next book you write and so that their efforts will be compounded.
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog: