Friday, June 08, 2012

Getting Big Media To READ Your E-Mail


You may remember how I warn authors in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) against using attachments when they e-mail, especially when contacting the media. Well, now Time magazine includes a warning on their roster page not to do so. It says, “Write to Us: Send an e-mail: letters@time.com. Please do not send attachments.”


I know many of you are still attaching because you attach in your e-mails to me. Often the attachment is short enough to fit nicely in the window of an e-mail, so there is no need. Remember how I also say your job is to make it as easy as possible for your contacts to help you promote by using your name, title, articles, etc.? Putting your information in your e-mail rather than attaching makes it easier for them.They can just copy and paste into their mockup or blog.

But more importantly, the media will see what you have to say. Many media outlets block e-mail with attachments and/or won’t open or read them. Time is one of those that won’t. And, usually, you won't even know they didn't. You may think you're being ignored and thus get discouraged about your book marketing efforts.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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