Saturday, March 24, 2012

What if My Site Has a Mobile Friendly Plug-in?

This is the third in the second round of mini posts on apps. Today's guest post by Aggie Villaneuva explains to those who are so techy they are sure they've already taken care of marketing to this vast smartphone audience because they have a mobile-friendly plug-in on their Web site.  For those who need something more basic, please go back to the first round of articles in this series on apps. It begins  here. Read through the five articles. Then come back here and start this round. It began two posts ago, which means you should be able to find them all on the home page of this blog. (-:

What if My Site Already Has a Mobile Friendly Plug-in?

by Aggie Villanueva

There's still not much hope that mobile device users will browse your site when you slap on a plug-in that claims to make it mobile friendly, unless you pay big bucks for it. The free and inexpensive ones are fairly ineffective. Here is my personal experience: 

But I try to always prepare as much as possible on all fronts. I use the Wordpress Mobile Pack plugin for my company site, Promotion a la Carte. But no matter how I configure the few settings available, it insists on showing every hidden page/post and other items that have no place in a menu, making it an unreadable string of text. And that’s the first thing mobile users see. So mobile visitors are utterly confused as to what my company is and what I sell, even though my site is mobile registered and supposedly mobile friendly.
For this reason, I’ve had my programmer create a Promotion a la Carte app which is linked to my app, just as purchasing my books is linked in my app.

If you have any further questions, please check out the remaining articles in this series. And the one coming up tomorrow. Or check out the first round of articles beginning here. Or leave your question in the comment section below. I’d love to hear your thoughts.

Learn more about Aggie Villanueva and her company check out this page.

A Little More about Aggie's Services:

True, there are cheap do-it-yourself-type apps available online, but they begin and end with the entry level app you purchased and a few add-ons. But they can’t take full advantage of smartphone functionality like the Location Based Search (mentioneded in the marketing techniques articles earlier in this series) or most other marketing campaigns

To do it right, your app must be programmed specifically for your needs. This from-scratch-programming is the most desirable, but where the high costs could come in.

But it doesn’t have to be expensive-- offering you competitive prices for an entry level app is what my company, My Book Marketing Systems, is all about. Imagine your own app for just a few hundred dollars.

Even more importantly, we differ in that our apps can be upgraded a la carte to your heart’s desire and as you can afford it, all the way to our high-end super interactive stand-alone e-reader. Having a stand-alone built-in e-reader in your app is extremely desirable. (That desirability is beyond the information addressed here, but will be covered in-depth in an upcoming article of this series).

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second ediction of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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