Thursday, December 22, 2011

Ten Reasons Why Your Book Should Be an E-Book, Too

I love, love, love e-books. It took me a long time to get a Kindle but the potential for book promotion using e-books got me busy promoting that way when e-books were still controversial.

In fact, there is an anatomy of how some twenty-six fiction writers and I cross-promoted our way to marketing heaven in the new edition of my Frugal Book Promoter (www.budurl.com/FrugalBkPromo). I hope you’ll grab the opportunity to learn from the case study to learn what cross-promotion and promotional e-books can be at their best.

Still, I worry because I keep hearing (especially from novelists) that they love real books and don’t want to support e-books. Freya at the great BookBuzzr.com blog recently ran a little post I wrote on “Ten Reasons Your Book Should Be an E-Book, Too!” It’s my answer to any author who is reluctant to have their book out there for e-readers. Especially notice the "too." I suppose there are a few books that would prosper as e-books only, but why limit the way your readers can read your work. Let them do it the way they want. It's a basic tenet of book marketing.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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