Monday, December 26, 2011

Newsletters: The New/Old Way to Market Books

The new year is almost upon us and I gleaned this editorial from one of my old SharingwithWriters newsletters. Because I believe old-fashioned newsletters delivered by e-mail are second only to social networking (and that includes blogs) for the marketing of a book. And because I believe in recycling the writing we do. Ahem! (-:  And because this is the time of the year to promise yourself you'll start a newsletter!


How many e-mail newsletters do you subscribe to? Do you put one out yourself? I think they’re very important! I recommended having one in the first edition of The Frugal Book Promoter and I continue to do so in the 2nd edition (www.budurl.com/FrugalBkPromo)  (with new ideas for making them successful, of course!). And I’m not the only one who thinks newsletters are a good idea.


Noelle Skodzinski, editorial director of Book Business magazine thinks so, too. But she touts them for publishers. She says the best example of a good publisher newsletter is HarperCollins’ Author Tracker. You may want to subscribe to see what they’re doing that you can adapt to your letter and find new, great reading while you’re there.


Harper’s letter lets readers track their favorite authors. It lets them know when the author will be doing an event in their area. When their next book is being released. When it is being made into a film. But, hey! We authors can do that for ourselves!


She also suggests cross promoting other books with similarities. Themes. Genres. Historical periods. The list could be endless. So, I’m thinking why couldn’t authors do the same thing? They could partner with other authors to announce one another’s books. And if those authors write in the same genre so much the better. They aren’t competitors. They’re comrades. A reader who reads horror, as an example, probably reads more than one horror book a year. So why not promote your book and one written by a horror-writing friend?


By the way, I also think authors should read more than one book on marketing. Each book we read offers new inspiration, new ideas, new approaches or techniques for old ideas.


Noelle says that to convince yourself that this is effective, “Think of Amazon’s ‘others who ordered [this book] also ordered [this other book]’” feature.

She also suggests embedding video in the e-mail. That gives readers a personal connection to the author!


She suggests some of the same things I do in the second edition of The Frugal Book Promoter. How can you get subscribers to your letter to sign up for something? What can you give them free? What about a quote of the day or week? How about using QR (quick response) codes I’ve been talking about for the last few issues of this newsletter? Look on the back of the new Frugal Book Promoter to see one, or check the index for one I used inside the book.


Noelle reminds us, “Books have power. Authors have power. That power can be used to benefit the reader—who craves more content that will impact their lives…”


Oh, while we’re at it. You have in your power to share newsletters with valuable information with others. Your newsletter readers have the power to do the same. Have you asked them to share? I’m asking now. Send the link for this newsletter with a personal recommendation and invitation to subscribe. http://www.AuthorsDen.com/adstorage/1713/SharingwithWriters_Nov5_2011.pdf

All they need do is send me an e-mail with SUBSCRIBE in the subject line and I’ll do it for them!

See how easy that is? See how important a newsletter can be?

 (And, in this case, how important a blog can be?)
----- Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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