Sunday, May 22, 2011

Lobbing Publicity Stones or Peristence Counts

Publicity is like the little waves you make when you toss pebbles into a lake. The waves travel, travel, travel and eventually come back to you, but if you stop lobbing little stones, you lose momentum. I can’t tell you how many authors I’ve seen give up on flinging those promotion stones into a pond just about the time they would start to see results if they stuck with it. 

I was reminded of this metaphor (one that I repeat often!) recently when someone tweeted their choice for the top ten books on editing. It included my The Frugal Editor ( and it is an ongoing list from Thornton Publishing. Here is the tweet:

passivillionare #Publishing voted best book: The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success e-Book

I am glad that the principals of that company understand that a sound knowledge of editing (and clean submissions!) help them produce more professional books and that Thornton is making an effort to help their authors do a better job of that necessary partnering process.

That this came up, also gives me a chance to remind you that it’s never too late and it’s never too early to promote your book. And that you can’t let your efforts lag. Rearrange your thinking. Marketing isn’t about a single book. It’s about building a career. And new books can build on the momentum created by an earlier book. If you keep the faith. So, review the marketing ideas in The Frugal Book Promoter ( for new promotion ideas if you are tiring of the old ones, rearrange your schedule a bit to find the time, and keep at it.

 Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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