Monday, January 10, 2011

Learn How Authors Can Plumb Retailers for Alternative Sales

For information about making retailing work in a down economy and how authors can make their case to retailers for letting them host book signings or workshops (and how retailers can boost profits by partnering with authors) check Paul Bruno's Career Czar® radio program. The show is available f r ^ ^ at http://www.careerczar.com/mp3/career121710.mp3 . Listen to his other shows at www.careerczar.com or at the show's blog at www.careerczar.wordpress.com . E-mail Paul at careerczar@cs.com and ask to be on the show's notification list for free podcasts.

As the author of A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques, I appeared on Paul Bruno's Career Czar® radio program. We'll talk about making retailing work in a down economy and how authors can make their case to retailers for letting them host book signings or workshops and how retailers can boost profits by partnering with authors. The show is now available at http://www.careerczar.com/mp3/career121710.mp3 . ; In the meantime, listen to Paul's other shows at http://www.careerczar.com/  or at the show's blog at www.careerczar.wordpress.com. E-mail Paul at careerczar@cs.com  and ask to be on the show's notification list for free podcasts or how you, too, might be a guest.

And for more promotion ideas that you can borrow from the retail industry, click on the widget at the left. You'll also find more information that will help you convince retailers that they should make a partner of YOU.

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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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