Monday, August 09, 2010

Shel Horowitz To Restart His Great Newsletter

I've been a fan of Shel Horowitz (author of Guerrilla Marketing Goes Green, Grassroots Marketing for Authors and Publishers, and many other books) for many years. We've even had dinner together at a lovely and inexpensive restaurant in New York--he's just as frugal as I am, and knows great places to eat. I was disappointed when he suspended his long-running free newsletters earlier this year, in favor of a paid option. After some months to regroup, he's reintroducing a single monthly newsletter, Clean and Green Marketing--a continuation of the monthly marketing newsletter he began all the way back in 1997. Shel's offering some great bonuses just for signing up to his list: a special report called "Seven Tips to Gain Marketing Traction," and a series of one-pagers to help you go Green and save money (I told you he was frugal!)
Shel is always very transparent about what works and doesn't work, and you can learn from his candor. This is what he writes about his decision to abandon paid subscriptions for his four monthly newsletters and go back to zero-cost, but down to one issue per month:
1. I missed it.
2. Not enough of you wanted to pay, and the amount of work I was doing to support the members and subscribers was just as much as it had been before I went to a paid model, but the revenue that would have compensated me wasn't there.
3. Doing a newsletter offers benefits not only to you, but also to me--and I was not receiving those benefits.
4. There is no way I'm going back to four newsletters a month. If I am going to make a newsletter work, it has to be simple to do and not nearly as time-consuming.

So, what do you have to lose? Try the letter and make yourself another great marketing partner!

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including, The Frugal Book Promoter: How To Do What Your Publisher Won't; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . She is also the author of the Amazon Short, "The Great First Impression Book Proposal". She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about this blog:

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