Thursday, May 20, 2010

How to Sell Books to Gift Shops and Specialty Retailers

Bookstores aren't the only retail outlet for books – in fact there are a number of other retail venues where books can be sold, including gift shops and specialty retailers.

Recently Dana Lynn Smith interviewed me and three other authors who have been successful in selling books to a variety of non-book retailers. In her comprehensive article, "How to Sell Books to Gift Shops and Specialty Retailers" , you'll learn:


· What type of stores may be a good fit for your book

· Tips for locating and contacting retailers

· How displays and promotions help sell books

· What type of re-seller discounts and sales terms to consider

This article will also be featured in an upcoming issue of The Independent, published by the Independent Book Publishers Association.


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Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and two how to books for writers, The Frugal Book Promoter: How To Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. Her FRUGAL book for retailers is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. She is also the author of the Amazon Short, "The Great First Impression Book Proposal". Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . If your followers at Twitter would benefit from this blog post, please use the little Green widget to let them know about it:

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