Wednesday, May 14, 2008

Q&A: So Why Bother with Kindle?

Question:
One of my Yahoogroups.com friends asked if Kindle was worth the time it takes.

Answer: Monica, I have a retailing background (owner of a small chain of gift stores) as well as a publishing one. And we who are interested in selling books are also intrinsically retailers.

As a retailer I believed that one should offer a product in ways that your customer wanted to buy them. Thus we took credit cards even though it cost us money (4% of every sale or some such!) back in the days when other retailers fought the idea of catering to customers that way.

So, is Kindle important? I don't think you'll sell tons of books with Kindle but you might sell a few to people who really, really want a book like yours but want to read it on Kindle. If your book isn't a Kindle book, they'll find a similar one to yours. You lost a sale. That one sale could be your most important of the year. A director? A TV host? Someone who loves to pass around the good word about books he or she loves? Besides, last I looked, there was no charge to get your book Kindled, so why not?
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Carolyn Howard-Johnson, author THIS IS THE PLACE; HARKENING: A COLLECTION OF STORIES REMEMBERED; TRACINGS, a chapbook of poetry; and two how to books, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON'T; and THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS.
Her other blogs include TheNewBookReview.blogspot.com and AuthorsCoalition.blogspot.com, a blog that helps writers and publishers turn a ho-hum book fair booth into a sizzler.

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